As has been said repeatedly, Internet and social networks have changed the actions of users over the years, and also the influence when applying for a job. 10 years ago, the unemployed who aspired to cover a workplace did not care about their reputation. They simply submit a resume and sometimes letters of ancient works in order to demonstrate their qualifications and interest in the interview that they were about to undertake.
Today the Internet and, more specifically, social networking have changed the way of entering the labour market. There are two sides of the same coin, and thanks to the Internet it is easier to access jobs, but equally it is easier to know about the personal lives of the candidates if they have a profile on a social network. This is a fact that has much influence in the process of recruitment.
Most countries use social networks to both offer and demand jobs. It is easy to see the importance of this channel (internet, including social networking, job portals and web companies) versus traditional job search, such as knowledge of job through family or friends.
According to experts, in particular the CEO of Infojobs (Spanish multinational company founded in 1998 dedicated to the exchange of private employment online); “The Internet has become an essential tool for companies. It lets you know who the applicant is. Provides transparency” and adds: “Candidates need to be aware and realize that companies can find what they do and who they are, so they need to take care of their personal digital image.”
Multiple authors indicate that this is a major change in the recruitment process, adding high complexity that quickly affects traditional selection processes. There are differences in social networking preferences if we talk about candidates or recruiters.
64% of potential employees prefer Linkedin (social networking service oriented for business founded in 2002) as a showcase for jobs. Instead, recruiters, access Facebook to keep track of personal profiles of those who aspire to a position in their company.