In every kind of business platform, greater risk always produces the extremities. Sometimes, always opting to go on the safe side may not really be safe for your business.
Moreover, in an almost digital dictated world, everything should and will change at an instant. Just take for example the social media sites. Everything in those sites, especially in Facebook, becomes irrelevant in a very short period of time. This is why businesses of any caliber, for that matter, should invest in experimentation and change.
Using Facebook as a marketing platform for your business involves a greater advantage because of its scope of demography. But other businesses are not able to garner success because they do not know how to maximize itspotential. Many go and buy Facebook likes, which is actually helpful as well.
Here are some guides on how to experiment on Facebook to put your pages to a higher level.
1. Scheduling your Posts
You have to take into consideration the time where most people are practically online for your ads and posts to be seen at a larger scale. This is just one part of the strategy. There will be times that you have to post even in not so traffic times; this is to make you and your business more consistent.
You also have to consider greatly on what you will be posting, this is the most crucial part of scheduling posts. You have to know what and how many to post in a given time. For example, you may want to post about something light in the morning and something more aggressive in the afternoon.
After deciding to this, you now have to change them or just reverse. This is so that you have something to compare about. Match them and see which works best, then apply them.
2. Give Emphasis on Current Events
People always want to look at something or read something that they may care about. The current events involve a great deal of scope. From what movies are now blockbuster hits, to what is now happening to the Pope, to will there be a typhoon somewhere. Most of the time, people will want to relate with these current events as these will be affecting their lives in the future.
3. Involve the FacebookCrowd in Decision Making
Your followers and fans are your main resource in Facebookmarketing. Aside from them being likers and sharers of your page and posts, make them feel more important by asking for their help in some decision making. The decisions are of course not grave ones. They may have to be just a little petty. Like for example, what might be a better color or design for the packaging of your product?
4. Relate and get Personal
People mostly remember those things that gave them something to ponder about, or even, something to reminisce. Post something that may give your followers and fans that “awwww” moment. Integrate your brand in these moments; for example, post something about how mothers are the best on a mother’s day. The key term here is being SOCIAL.
Remember that in doing all these, different techniques and appearances or situations are involved. In experimentation, you have to think of many things to compare so that you can arrive at which gives the more positive feedback and this process will take up much of your time, effort and sometimes money. Remember, High Risk equals High Return.